Welcome to Simplify Co.
Our Story
At Simplify Co. we believe technology should serve humans not the other way around. In a world where digital tools often dictate the pace and shape of work, we help organisations reclaim control. Our approach puts people back in the driver’s seat, using technology as an enabler of purpose, not a source to overwhelm. By simplifying systems and redesigning work from the inside out, we empower teams to make conscious choices about how they work, collaborate, and thrive so that technology becomes a catalyst for human growth and not a substitute for it.
Why clients choose us
- We include humans in the process, empowering individuals and teams to have control over their work and careers
- We build capability, not dependency
- We simplify complexity with tools that teams actually use
- We bring warmth, trust, a sense of fun and decades of experience to every engagement
Human- Centred Transformation
At Simplify Co. we are dedicated to creating innovative solutions that meet your needs. Let’s simplify the way we work and build better organisations, together.
Meet Our Facilitators & Coaches
Amy O'Donohue
Founder & Chief Empowerment Officer, Simplify Co.
Amy is an organisational design specialist with deep expertise in role redesign and workforce structuring. Having held leadership positions in both consulting and in-house roles across the government and private sectors, she offers a rare perspective that bridges high-level strategy with practical organisational realities.
Why you’ll benefit from Amy’s guidance:
Practical Wisdom: You gain from her experience navigating complex organisational change, ensuring the models you build are adaptive, efficient, and—most importantly—executable.
Clarity & Alignment: Amy excels at creating absolute clarity in roles and responsibilities, teaching you how to align every structure back to your core strategy.
Human-Centered Design: She moves beyond the "spreadsheet" approach to design systems that are human-centered, ensuring the work you design is purposeful and impactful for the people doing it.
Catia Davim
Founder & Chief Big Believer, Simplify Co.
Catia is a visionary transformation leader with 20 years of experience as a Big 4 consulting Partner. She has led some of the most complex transformation programs across diverse industries, specialising in operating model design, cultural change, and organisational simplification.
Why you’ll benefit from Catia’s guidance:
Executive-Level Insight: With a decade of experience as a Partner, Catia provides the high-level strategic lens needed to guide large enterprises through multi-layered reform and complex challenges.
Simplification & Resilience: She excels at stripping away organisational complexity, teaching you how to build structures that are not only clear but resilient enough to thrive in changing environments.
Future-Ready Innovation: Catia brings cutting-edge expertise in embedding innovation and AI adoption, ensuring the operating models you design today are ready for the technological shifts of tomorrow.