Why Leaders Work With Us

Meet the founders

Decades of organisation design and transformation experience, brought to every engagement.

Amy O'Donohue

Founder & Chief Empowerment Officer

An organisation design specialist with deep expertise in role redesign and workforce transformation. Having held leadership positions in both consulting and in-house roles across government and private sectors, Amy bridges high-level strategy with practical organisational realities. She is passionate about the change AI is bringing to the workforce, seeing it as a real opportunity for people to be re-energised about work, and is on a mission to help people love their work again.

  • Practical wisdom: navigating complex organisational change so the models you build are adaptive, efficient, and executable.
  • Clarity & alignment: creating absolute clarity in roles and responsibilities, aligned back to strategy.
  • Human-centred design: moving beyond the spreadsheet approach to design work that is purposeful and impactful.

Catia Davim

Founder & Chief Big Believer

A visionary transformation leader with 20 years of experience as a Big 4 consulting Partner. Catia has led some of the most complex transformation programs across diverse industries, specialising in operating model design, cultural change, and organisational simplification.

  • Executive-level insight: a strategic lens for guiding large enterprises through multi-layered reform.
  • Simplification & resilience: stripping away complexity to build structures that thrive under change.
  • Future-ready innovation: embedding AI adoption so operating models are ready for what's next.
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Let's design work that truly works

If your organisation is navigating reform, burnout, change fatigue, or the uncertainty that comes with AI, we'd love to connect.

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